The NFL isn't dumb when it comes to making money. And it knows the Taylor Swift crossover has been a boon.
The NFL has seen ticket prices and television ratings go up for the couple of games Swift has attended. She is in a relationship with Kansas City Chiefs tight end Travis Kelce. Stodgy fans who take the NFL too seriously complain about how much Swift is being shown — even Kelce himself wonders if the NFL is overdoing it — but there's a large audience that wants more Swift.
The NFL is all-in on the wave, to the point the league reportedly asked its television partners to show ads for Swift's movie about her Eras Tour for free, according to Andrew Marchand of the New York Post.