As the start of the NFL preseason's second week showed, it's prime time for guys like Ryan Mallett and Nathan Peterman to headline the action.
But only on the surface, of course. Marks in the win or loss column don't end up mattering, and a guy blowing up the box score only matters so much when he's facing vanilla defenses and perhaps not even having to deal with first-string players.
Where the preseason is a big deal for teams comes down to roster battles at key positions and a chance to shape the best possible depth chart.