It's not new for the Baltimore Ravens during the Lamar Jackson era to go into the playoffs looking like they were ready to win a Super Bowl.
Baltimore was probably the NFL's best team at the end of the 2019 and 2023 seasons but the Ravens fell short in the playoffs and didn't reach a Super Bowl. It's hard to argue that they are the best team this season (though DVOA is very high on Baltimore). But the Ravens might be the NFL's hottest club and have worked their way into the group of championship contenders.