Before the NFL livestreams games on Twitter, it had to make sure we knew (or re-knew) how every team was branded (or re-branded) on Twitter.
Move over, block and tackle. Make way, down and distance. Hashtag and emoji are the league's new buzzwords and image du jour. Unfortunately, only some of the teams nailed their combination. Others just made us say #huh and #what.
Here, then, is Sporting News' first and only NFL power of marketing rankings of the season:
1. #DallasCowboys. Straight and to the point. No #AmericasTeam, no #HowBoutDem. The Cowboys don't need no stinking clever hashtag.