College athletes in Georgia are now allowed to collect endorsements and sponsorships. And their schools can take a significant cut of that money if they want.
Georgia Gov. Brian Kemp (R) signed the state's new bill regulating athletes' name, image and likeness rights on Thursday. Kemp held his signing ceremony at the University of Georgia with a Bulldog backdrop in the athletic department's recruiting lounge. The symbolism was meant to be obvious for a law ostensibly designed to let athletes profit off their own image rights starting on July 1.
Governor Brian Kemp @GovKemp signing bill to allow college athletes to get paid for usage of name, image or likeness pic.