The Buffalo Bills reached a deal with New Era on Saturday to give the naming rights of Ralph Wilson Stadium to the popular headwear company.
The Buffalo Bills have reached an agreement with New Era Cap Company on a naming rights deal for the stadium. A presser will be held this wk
— Buffalo Bills PR (@BuffaloBillsPR) August 13, 2016
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According to The Associated Press, New Era will hold the naming rights for the remaining seven years on the team’s lease of the building.