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New Belgium, makers of Fat Tire, enter sudsy partnership with Colorado State

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Big 12 wants expansion answer before season starts

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More and more college football stadiums are tapping into the beer market to provide a comfortable place for adults to enjoy an alcoholic beverage while watching their favorite team. The idea of selling beer at college football games was unique not too long ago, but the floodgates are open and now the bar is being raised with nicer amenities for consumption.

Colorado State has paired up with its neighbors, the Fort Collins, Colorado-based New Belgium Brewery, for a $4.