Of all the NIL deals to hit the news this summer, Nebraska receiver Decoldest Crawford might’ve landed the hottest one on the market.
Literally.
The incoming Cornhuskers freshman signed a pretty cool NIL partnership this week to become the new spokesperson for local HVAC company SOS Heating & Cooling, according to Front Office Sports.
Already boasting one of the most unique names in college football, Crawford’s deal represents a partnership that has the potential to be a fit in marketing heaven, and one that could quickly endear the Shreveport, La.