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NCAA's sky-is-falling NIL rhetoric looks all the more ridiculous now

Last Saturday, some 90,887 fans packed Ben Hill Griffin Stadium to watch the Florida Gators play the Alabama Crimson Tide. It was the fifth-largest home crowd in UF history.

Across the country, 7.9 million tuned into the CBS broadcast, which is 10% higher than the 2019 average of 7.1 million for the network, which itself was the highest in nearly three decades.

That’s one game, of course, but just hours later 109,958 people saw Penn State defeat Auburn in person while 7.6 million watched on ABC. A week prior, Oregon-Ohio State put up 100,482 and 7.