The NCAA announced it will use "March Madness" marketing and branding for the 2022 women's NCAA tournament.
Wednesday's announcement marks a reversal of course for the NCAA, who previously solely used March Madness as a phrase associated with the men's NCAA tournament.
The NCAA faced criticism in March for the inequities between the men's and women's tournaments, which went beyond branding concerns. Teams in the women's tournament received less access to weight rooms and equipment than their male counterparts, and there were also differences in the food and gift bags athletes received.