1. While the NFL is only suffering from a very slight ratings dip, the NBA has seen a severe viewer tune out. The question is, just how alarmed should the league be by this development.
Here are the numbers for the first three games of the Finals between the Heat and Lakers:
Game 1: 7.4 million viewers
Game 2: 4.5 million viewers
Game 3: 4.4 million viewers
Those numbers for Game 2 and 3 are all-time lows for the NBA Finals.
Now for the perspective.
Game 2 took place on a Friday night.