With the frenzy of the 2024 NBA trade deadline now behind us, the basketball-watching world will turn its collective attention to Indianapolis: home to a rising superstar who will feature in the starting lineups of Sunday’s main event at 2024 All-Star Weekend. Here are a few things to keep an eye on as the league’s best and brightest strut their stuff across three days of basketball-related activities, content-creation/brand-management opportunities and possibly spirited exhibition play:
What nature of fresh, ridged hijinks awaits us during the Ruffles Celebrity Game?
Ruffles NBA All-Star Celebrity Game: 7 p.