With the frenzy of the 2025 NBA trade deadline now behind us, the attention of the NBA-watching world now shifts to the Bay Area for the high-octane basketball exhibition/convention/trade show that is 2025 All-Star Weekend. Here are a few things to keep an eye on as the league’s best and brightest strut their stuff across three days of basketball-adjacent endeavors, social media brand activation opportunities and fresh-coat-of-painted tournament-style play:
Will the new All-Star format work?
74th NBA All-Star Game: 8 p.m. ET Sunday (TNT)
After the 2024 All-Star Game ended with the Eastern Conference scoring a record 211 points in a blowout victory that featured more from-the-logo launches than gestures in the direction of defense, NBA Commissioner Adam Silver sounded decidedly un-psyched about what he’d just witnessed:
Lol Adam Silver:
"To the Eastern Conference All-Stars: You scored the most points.