My favorite thing to do in any sports video game is build teams. Throw me a franchise mode in which I can shape a roster, trade for extra draft picks, and try to find the gems of each new class of youngsters coming into the league, and I'll be unavailable for hours and wondering where the day went in no time. When you end up with that drafted superstar anchoring your team, you feel like your Sam Hinkie ways of acquiring more draft picks were all worth it.
With the NBA 2K MyGM modes of the past, you've had a pretty robust franchise mode, but it has ultimately been quite repetitive.