MLS expansion city profile: Raleigh

Market Analysis

The Raleigh–Durham–Chapel Hill, NC Combined Statistical Area (CSA), as it’s known officially by the U.S. government, is a relative newcomer to the big-market, big-league scene and it remains in search of a consistent identity. Different constituencies call it by different names (but please, don’t say “Raleigh-Durham”) and its only major pro sports team plays a game that’s hardly traditional in the Southeast or Piedmont or whatever part of the country you think that area of North Carolina occupies.

The Carolina Hurricanes won the Stanley Cup in 2006, but the franchise still hasn’t found much traction. It’s dead last in average NHL attendance this season, and the Hartford…