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In the midst of the Snapchat Spectacles craze, the Minnesota Wild became the first NHL team to debut Snap Inc.’s $129 mustard-colored sunglasses and give fans a behind-the-scenes view through a unique lens.
On Wednesday, the Wild partnered with advertisement agency space150 to bring first-person social sharing to life.
As the Spectacles’ embedded cameras wirelessly sent 10-second video clips to the team’s app, Wild fans caught a glimpse of the pre-game skate, got up-close-and-personal with a player getting his skates sharpened during warmups and hopped along for a Zamboni ride.