In a bizarre, though hardly shocking, twist to the corporate takeover of college athletics, Michigan State is taking on a new, nauseating name.
To appease the advertising gods and indulge in the spoils of sponsorship, Michigan State men's basketball will now be known in within the Breslin Center as "MSU Spartans Presented by Rocket Mortgage."
The on-campus name change is part of a lucrative expansion of Michigan State's endorsement deal with Rocket Mortgage, which the school announced Thursday.
"Rocket Mortgage has been a valued partner for years with Michigan State and we are excited that they are continuing to support our program into the future," said head coach Tom Izzo in a statement.