Michael Jordan is far and away the richest athlete in the United States. Though he earned about $90 million in his basketball career, he’s worth roughly $2 billion now, thanks to his various business dealings. You don’t get that rich by taking every deal that’s presented to you, and, when you’ve got that much money, somebody has to make it really worth your while if they’re offering to pay you for something.
Jordan’s agent, David Falk, joined WFAN’s Boomer & Gio with Boomer Esiason and Gregg Giannotti and shared a couple of stories about just how tough it is to get Jordan to agree to an endorsement these days.