The NBA’s relationship with China is complex and unsettled in the aftermath of last fall’s controversy over political speech and Hong Kong. A key component of that relationship is intellectual property rights. The NBA, like other businesses, seeks credible protection under Chinese law for the names, images and likenesses of the league, teams and players and their associated brands. Both the capacity to use the Chinese legal system to block bad faith “squatting” of intellectual property and the opportunity to seek meaningful enforcement actions against pirated and counterfeit goods are integral to the NBA and its partners.
Michael Jordan Comes Out Victorious In Trademark Case In China's Supreme Court
