When the XFL released its new brand identity on Thursday, U.S. women’s national team star Megan Rapinoe felt like it looked familiar.
That’s because her wife, Seattle Storm star Sue Bird, along with USWNT star Alex Morgan, two-time Olympic gold medalist snowboarder Chloe Kim and U.S. Olympic swimmer Simone Manuel co-founded the company entitled “TogethXR”, an organization created to help young people challenge society’s traditional roles for women.
The XFL, which is owned by Dwayne “The Rock” Johnson in its resurgence, used very identical branding to “TogethXR” in its push to create a league that’s welcoming to all.