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Media Circus: Inside College GameDay's special Michigan-Ohio State broadcast

A couple of weeks ago, in the middle of a meeting featuring ESPN’s college football senior management group, a suggestion was thrown out that was immediately endorsed by all parties: Why not hold an all-morning edition of College GameDay leading up to the Michigan at Ohio State game on Nov. 26?

“It’s a regular-season Super Bowl, and rivalry week in college football,” said ESPN senior coordinating producer Lee Fitting, one of the point people at the company for college sports. “We sent [the idea] along to sales and programming, and everything started coming together.”

On Saturday in frigid Columbus, College GameDay will begin at 7 a.