Sports Illustrated has added a new member to its digital family.
On Monday it was announced that Maven, SI’s operating company under a license from Authentic Brands Group, has acquired The Spun, a fast-growing digital and social sports brand focused on delivering trending news and the latest social media content.
The Spun, which reaches 15 million unique monthly readers, joins SI, FanNation and the SI Media Network in Maven’s lineup of sports brands. With SI’s unparalleled sports journalism and national voice, FanNation’s network of nearly 90 team-specific sites and now The Spun’s fast-moving news coverage as its pillars, Maven’s sports vertical will reach more than 50 million combined readers each month.