Ever since Olympique Lyonnais took an 89.5% majority stake in the NWSL's Seattle-based franchise, a rebrand was always going to be likely. And that rebrand has now been completed.
Reign FC has made way for OL Reign, with a new crest replacing the old as the traditional French women's soccer powerhouse makes its mark in the American market. The new crest features "a modern interpretation of the most sacred symbol of Lyon–the lion," which appears in the city's coat of arms. The blue, red and gold colors are also those of Lyon, while the lone holdover from the previous crest is the shield shape.