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Luka Dončić, Jimmy Butler and the trade deadline's big lesson: The NBA is a cold business

The NBA is a business. How many times have you heard that over the past week?

Deep down fans know it is another billion-dollar corporation. Players make more money than fans can imagine. Ownership makes even more. It is a job and not always one in which players get to choose where they work. A player's loyalty to a franchise comes from the relationships he builds within his community, and even then he is under constant reminder that it could all be ripped away from him at a moment's notice.

So never get too close.