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LOOK: Rutgers gets destroyed for tweet featuring NBA players from UConn

When you're North Carolina, you sell North Carolina. When you're UCLA, you sell UCLA. When you're Indiana, you sell Indiana. But what do you sell when when you're Rutgers?

What do you do when you're trying to promote Rutgers?

Answer: Tweet pictures of a few UConn greats, apparently.

Predictably, folks poked fun at Rutgers for this because schools don't typically promote themselves by bragging about the success of players who went to other schools, which is why somebody at Rutgers probably should've squashed the idea before it got too far by saying, "You know, that our associate head coach [Karl Hobbs) used to be an assistant at a place where Andre Drummond played one season probably doesn't mean much.