They said it was about principles, but it was always about money.
Despite vows from the leaders of the PGA Tour that they would not permit their game to be sullied, men’s professional golf is now in thrall to Saudi Arabia, a nation engaged in a full-tilt attempt to distract the public from the abuse of its citizens through the glitz, gloss and worldwide appeal of sports.
Human rights, it turns out, are a bore, and an obstacle. “Sportswashing,” as it is known, is powerful and effective.
That’s the message between the lines of the merger between the once venerable PGA Tour and what until Tuesday was its insurgent competition — LIV Golf, born just last year and fueled by billions from Saudi Arabia’s sovereign investment fund, which the oil-rich kingdom uses to gild its global image.