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Lee Elder got his moment in the sun at Augusta, but a marketing ploy by Gary Player's son nearly ruined it

The moment was supposed to be Lee Elder's.

The 86-year-old sat on the first tee at Augusta National on Thursday morning, quietly listening as course chairman Fred Ridley read a short introduction for him, calling him an inspiration and history-maker. He had, at long last, been brought back to be an honorary starter, along with Jack Nicklaus and Gary Player.

And there, over his left shoulder, a white-jumpsuit-clad caddy, Player's caddy and son Wayne, not-so-surreptitiously held a black sleeve of golf balls, the sleeve's logo in camera shot, marring what was meant to be a time at long last celebrating a man who received death threats just for playing in the tournament 46 years ago.