LeBron James has created a new organization aimed at not just increasing African American voter registration and turnout, but also voter education and voting rights protection.
The project — More Than a Vote — is, needless to say, ambitious, especially for someone with a day job of trying to lead the Los Angeles Lakers to an NBA title. It’s not subtle, either. While it can’t legally advocate on behalf of a certain candidate, there is little question about the end goal.
In doing so, James steps further from caring about who does or doesn’t buy sneakers and closer to trying to unapologetically live his life how he chooses — full-on and all-in.