LeBron James became the latest athlete to appear on the Wheaties box on Wednesday, taking over for Serena Williams as the Wheaties cover athlete.
James is being honored on the Wheaties box alongside students from the I Promise School, an Akron public school founded by the LeBron James Family Foundation. James's basketball prowess is well-documented, but his spot on the Wheaties cover is largely due to his off-court efforts.
“We all know LeBron James for his record-breaking basketball career, but his achievements off the court truly set him apart,” Wheaties brand experience manager Taylor Gessell said in a statement “From starting the LeBron James Family Foundation, to boldly speaking out on racial injustice, to launching the I Promise School—LeBron is a champion of change who is using his sports platform to better the world.