Big Baller Brand is back up and running with a new website and online store, the company announced Wednesday. Notably absent from the site is New Orleans Pelicans guard Lonzo Ball.
The launch has been discussed on recent episodes of the family’s Facebook Watch reality show, “Ball in the Family.” In an episode earlier this month, patriarch LaVar Ball told Lonzo he should put his money into the company for the rebuild.
Not only did that not land well with the eldest Ball brother, he told producers “you could say that” he lost money in the company following a string of incidents that included Alan Foster’s alleged seven-figure embezzlement.