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Lane Kiffin's approach to the portal is paying off for Ole Miss

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Lane Kiffin has called the transfer portal a “horrible system” and a “really stupid system.”

Now dubbed The Portal King, Kiffin has accepted the reality of the college football landscape and with the invaluable help from The Grove Collective – one of the best in the NIL business – he has built a national title contender in Oxford.

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That was never more evident than Saturday night when Ole Miss whooped Georgia, 28-10, holding the Bulldogs to 59 yards rushing as they scored only three points after the first quarter.