Ahead of the 2024 NFL season, Gatorade has added a crop of new stars to its roster of athletes.
Baltimore Ravens quarterback Lamar Jackson, Minnesota Vikings receiver Justin Jefferson and Los Angeles Rams receiver Puka Nacua were announced as the newest members of the Gatorade family on Wednesday. They were joined by Diana Flores, Gatorade's first-ever flag football athlete.
Jackson, Jefferson, Nacua and Flores were featured in Gatorade's new "You Know We Got IT" TV spot:
According to a release, the football campaign will also include a film narrated by Jackson that celebrates athletes' individual "IT," continuing Gatorade's "Is It In You?