Which athlete comes to mind first when you think of the number eight? That's exactly what the U.S. Patent and Trademark Office (USPTO) will try and determine after Baltimore Ravens quarterback Lamar Jackson filed a trademark opposition against stock car driver Dale Earnhardt Jr. over the number.
Jackson filed an opposition claim with the USPTO on Wednesday after Earnhardt attempted to trademark a stylized number eight. Jackson previously registered the trademark "ERA 8 by Lamar Jackson," and two variations of that phrase. Jackson's filing argues Earnhardt's attempt to trademark the number eight would create confusion among consumers.