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WATCH & READ
A look at the offseason that's changing the NBA forever
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The Kevin Durant Derby, which has reached last-two-minute report territory, began in earnest last summer. At Team USA camp in Las Vegas last August, CBS Sports asked Durant and other NBA stars what frustrated them most about today's media and social media landscape.
Durant started down a certain road -- "Uh, just, I think we should ..." -- before realizing this was not a road he should be traversing.