Streams for Kendrick Lamar’s 2024 chart-topping diss track “Not Like Us” soared 430 per cent on Spotify within three hours of his much-hyped set at the Super Bowl halftime show on Sunday.
While “Not Like Us” saw the most streams, the nine other songs he performed at the show also registered major spikes, according to data released on Monday morning.
The multiple Grammy winner headlined the 59th Super Bowl with a medley of his hits, including “Not Like Us”, which takes aim at his Canadian rival Drake.
The song was released last year as part of a musical feud which saw both Lamar and Drake put out multiple tracks criticising the other.