Football fans have been looking forward to Sunday's championship matchup between the Kansas City Chiefs and Philadelphia Eagles. Many non-football fans will still tune into Super Bowl LIX, however, if not for the commercials, perhaps, for the halftime performance by music superstar Kendrick Lamar.
Lamar, who won five Grammys last Sunday for his 2024 hit "Not Like Us" is back at the Super Bowl as a headliner—he performed at Super Bowl LVI alongside Dr. Dre, Snoop Dogg, Eminem and others. The 37-year-old was chosen, in part, because he has become a mainstay in music culture.
"New Orleans is so rich in culture," Roc Nation CEO Desiree Perez said, per Keith Spera of NOLA.