J.R. Smith has yet to do much in the NBA Finals, but he's hoping to gather support for a side project in the meantime.
The Cavaliers guard has begun pitching a new reality show, and he's using Kickstarter to fund it.
The show, called "Team Swish," will feature Smith and bodyguard “Boom” Smalls. It will be streamed for free if its $450,000 goal is reached. A $10,000 contribution will earn a speaking role on the show, a phone call from Smith and a credit as a Kickstarter producer.
"His notorious NBA bad boy persona consisting of late night partying, women, and all-out brawls, proved to be casual tabloid conversation," the project's description reads.