Dale Earnhardt Jr. stated Friday that JR Motorsports will use the stylized 8 he made famous when he raced at Dale Earnhardt Inc. after a trademark dispute with Baltimore Ravens quarterback Lamar Jackson.
An April 2 notice of opposition to the U.S. Patent and Trademark Office on behalf of Jackson challenged the trademark application by Dale Earnhardt Jr. for a particular style of the No. 8 used by JR Motorsports since 2019.
Jackson contended in his submission that: (1) he’s widely associated with No. 8 due to his NFL status; (2) Earnhardt’s efforts could falsely imply a connection between the two athletes; and (3) customers could mistakenly believe products offered by Earnhardt are related to products offered by Jackson.