Cowboys owner Jerry Jones has never been accused of being modest, and his latest proclamation about his team is anything but. And the topic at hand is not Dallas’s Super Bowl chances in 2022, but rather what price tag would be attached to the franchise in a hypothetical sale.
Speaking to ProFootballTalk‘s Peter King, Jones estimated that he could get more than $10 billion if he ever decided to sell the team, which would far-and-away be the highest price ever for a sports franchise. But Jones was quick to clarify one thing: the Cowboys are not for sale.