Dallas Cowboys owner Jerry Jones joined his team's players and coaches and interlocked arms and knelt before the national anthem in the lead-up to Monday's 28-17 victory over the Arizona Cardinals.
After the contest, Jones said the demonstration was done because of the "need for unity & equality" even though he was proud the team stood when the flag was unfurled, per Pat Doney of NBC Dallas.
"I wanted our actions to be louder than our words," he continued, per Doney.
David Helman of the Cowboys' official website and Brandon George of the Dallas Morning News added more context to Jones' comments:
Jones also said he wasn't sure if the various forms of protest that took place across the league Sunday were the cause of decreased attendance and ratings, per Michele Steele of ESPN.