Bengals running back Jeremy Hill did his best to heat up the rivalry between Cincinnati and Pittsburgh on Sunday, on the field and off of it.
Hill scored in the second quarter of Sunday’s game, and tried to rip a Terrible Towel in half before spiking it. It was pretty freaking awesome.
Pittsburgh-based rap producer Big Jerm (you may know him as the guy Mac Miller always used to shout out on his songs) didn’t take too kindly to this. He told him pretty bluntly, please, respect the towel.
Hill had a simple message.
He would later delete the tweet, but this moment will live in infamy.