You need a good quarterback to win in the NFL. You have to pay a good quarterback market value to keep him around. It becomes a lot harder to win once you pay that quarterback market value.
That's the conundrum all NFL teams face. There is three decades of history that indicates your quarterback better not make more than 13% of the cap, unless he's Patrick Mahomes, if you want to win a Super Bowl.
Jared Goff signed a $212 million deal over four years Monday, with $170 million guaranteed. It's an awesome story: A player who was dumped by the Los Angeles Rams for something better becoming one of the highest paid players in NFL history.