RoofClaim.com, a roofing company signed to a sponsorship deal with the Jacksonville Jaguars, is suing the team.
According to Mark Long of the Associated Press, the company wants to disassociate with the NFL franchise as Jaguars fans plan to dress as clowns at the team's regular-season finale against the Indianapolis Colts on Sunday at TIAA Bank Field.
RoofClaim wrote in a complaint filed in a Jacksonville circuit court Thursday that it does not want "its brand being emphasized as the primary sponsor of the clown game."
The company is looking for damages "in excess of $30,000" in a jury trial.