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Is hype surrounding Odell Beckham Jr. reaching a breaking point?

Is there a time when media exposure hits a tipping point and becomes too much of a good thing for someone? If so, the 2014 NFL Offensive Rookie of the Year might be on the brink of it.

A quick Google search of “Odell Beckham Jr. NFL” on the Monday after the New York Giants' first game of the 2015 NFL season yielded approximately 10,500,000 results. A similar search for “Zach Martin NFL” — referencing the league’s 2014 Offensive Rookie of the Year runner-up — spit out just 953,000 results. “Mike Evans NFL” showed a mere 2,100,000 results; this for arguably the second-most-talked-about wide receiver in last year’s class.