The Last Dance has clarified many points about Michael Jordan. One is his immense, enduring and unrivaled marketability. It’s possible that we’ll never see another athlete with Jordan’s brand power. Sonny Vaccaro, who as a Nike executive signed Jordan in 1984, describes Jordan as transforming an entire industry in ways that have not been seen since. “Michael,” Vaccaro tells Sports Illustrated, “opened every marketing dollar in the world for every future athlete.”
Jordan’s net worth of $2.1 billion reflects a range of wealth sources, including NBA salaries totaling $93.