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In the NIL Arms Race, Some Schools Are Going the Extra Mile to Help Their Athletes

As college sports enters uncharted territory, Nebraska, Colorado, Florida State, Duquesne and St. John's are among those providing their athletes with essential and unique tools and education.

The athlete compensation era of college sports is officially underway.

With the NCAA’s approval of an interim policy Wednesday afternoon and several state laws now in effect, athletes at universities across the country have, for the first time, the right to profit off their own name, image and likeness (NIL).

Knowing this day was an inevitability, athletic departments have spent recent months—many even years—planning different versions of NIL programming in an effort to give their athletes any sort of possible edge in this uncharted territory.