Iceland's soccer federation turned to its multitalented men's national team goalkeeper to reveal its bold new crest.
Hannes Thor Halldorsson, who saved a Lionel Messi penalty in the 2018 World Cup and is also a film maker who once directed Iceland's Eurovision entry (yes, well before Will Ferrell and Rachel McAdams parodied one for Netflix) and its pre-World Cup commercial two years ago, is at it again, having a hand in making the promo video for the national teams' new crest.
The video carries all the hallmarks of Iceland intensity, detailing the story behind the new look and the inspiration for its design and appears more like a Game of Thrones intro than a soccer federation's handiwork.