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'I want us to put our names on it:' Bucks coach Doc Rivers embraces challenge of claiming NBA Cup

Related Topics: Doc Rivers, Milwaukee Bucks

LAS VEGAS — Doc Rivers stopped himself from going into a full rant — half baptist preacher, half exasperated coach — when talking about the simplicity of basketball, the simplicity of this NBA Cup.

“I’m not gonna get on the soapbox,” Rivers said Saturday. “But I just think, and they’re gonna [blame this] generation, but I’m trying not to, but accept the challenge. We run from challenges a lot.”

The Milwaukee Bucks coach wasn’t talking about his team specifically with “We,” but regarding basketball culture as a whole. In a lot of ways, players have become too cool to try, that something as physically and emotionally draining as putting yourself out there is looked upon as a black mark, a reason to ridicule players.