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How Unrivaled became the WNBA free agency hub of all chatter, gossip and deal-making

MEDLEY, Fla. — On the eve of WNBA free agency beginning last Tuesday, several league decision-makers gathered under the same roof.

Inside Unrivaled’s Wayfair Arena, Las Vegas Aces coach Becky Hammon sat next to a basket stanchion with team president Nikki Fargas to her left, watching the end of the 3×3 league’s opening weekend. Dallas Wings front office members observed the action across the court from them. Seattle Storm brass sat off the floor in one corner of the show court, and the Los Angeles Sparks representation was a few rows up.