With a pair of successful drivers and a new philosophy on what it means to be a team, the upstart—don’t call them underdogs—operation is making waves in stock car racing.
It’s hard to miss the Trackhouse Racing logo. While it does have an eye-catching electric-blue flare, the team took a different approach than the rest of the NASCAR Cup Series paddock. Most showcase some variation of its name, whether in full or an abbreviation. However, Trackhouse kept it simple and modern with three lines and a slash through them, encompassed by a circle.
The sleek look mirrors that of a brand, which is how founder Justin Marks created the company.